Unleash Personalized Customer Journeys with Marketing Cloud Personalization (MCP)
Start delivering one-to-one experiences that drive engagement and conversions with a foundational Marketing Cloud Personalization (MCP) implementation.
This package provides the building blocks to personalize your website or email marketing efforts, empowering you to:
- Showcase relevant content: Craft personalized experiences by tailoring content to individual visitors based on browsing behavior, preferences, and customer data.
- Boost engagement: Increase visitor interaction with targeted content recommendations and dynamic messaging.
- Drive conversions: Convert more leads and sales by presenting personalized offers and calls to action at the right moment.
What's Included:
- Base Configuration of MCP: Gain access to the core functionality of Marketing Cloud Personalization.
- One Sitemap: Define the structure of your website for personalization rules.
- Up to 5 Page Types: Personalize specific sections of your website based on different page types (e.g., product pages, blog posts).
- Up to 20 Content Zones: Create designated areas on your webpages for dynamic content placement.
- Up to 20 Listeners: Capture visitor behavior and preferences through various triggers (e.g., page views, button clicks).
- One Web or Email Template: Design a personalized web page or email template for your campaign.
- One Web or Email Campaign: Launch your initial personalized campaign to test and refine your approach.
- Up to Four Hours of End-User Training: Equip your team with the knowledge to manage and optimize your MCP implementation.
Our typical implementation timeline is six to twelve weeks for this quickstart.
Note: This solution is delivered by Resource Interactive’s on-shore services team. Our solution architects and consultants will work with you and your team to deliver this solution.