Marketing Cloud Intelligence (fka Datorama) isn’t just a marketing intelligence platform – it’s your key to unlocking a unified view of your marketing data, revealing hidden insights, and driving smarter decisions. But navigating the intricacies of Datorama can be daunting. That’s where our expert Marketing Cloud Intelligence implementation services come in.


  • Consolidating data from all your marketing channels into one single source of truth.
  • Visualizing complex data in clear, actionable dashboards and reports.
  • Identifying trends and patterns you never knew existed, leading to improved campaigns and optimized budgets.

Our team of Marketing Cloud Intelligence certified professionals

  • Planning and Strategy: We’ll work with you to define your marketing goals, map your data landscape, and craft a custom implementation roadmap for success.
  • Data Integration and Transformation: We’ll seamlessly connect your diverse data sources, cleanse and standardize your data, and ensure its accuracy and consistency.
  • Datorama Configuration and Customization: We’ll tailor Datorama to your specific needs, building dashboards, reports, and automation workflows that align with your unique strategy.
  • Training and Support: We’ll train your team on how to use Datorama effectively, from basic navigation to advanced data analysis, and provide ongoing support to ensure you make the most of the platform.

Marketing Cloud Intelligence Quick Starts

Gain Marketing Clarity with Marketing Cloud Intelligence (MCI)

Unify your marketing data, unlock actionable insights, and optimize campaign performance with a comprehensive Marketing Cloud Intelligence (MCI) implementation.

This package empowers you to transform siloed marketing data into a single source of truth, enabling data-driven decision making and marketing success.

What's Included:

  • MCI Configuration (Up to Five Data Sources): Connect to your key marketing channels and platforms, including web analytics, CRM, advertising tools, and more.
  • Data Harmonization & Classification: Consolidate and organize your data for consistent analysis, eliminating inconsistencies and ensuring clear insights.
  • Up to Two Dashboards (with up to ten widgets): Visualize key metrics and KPIs in real-time, gaining a clear picture of campaign performance across all channels.
  • Up to Eight Hours of User Training & Enablement: Equip your team with the skills to leverage MCI effectively, extracting valuable insights and making informed decisions.
  • Custom Solution Design Document: Receive a tailored roadmap outlining your unique data integration approach and key performance indicators.

Note: This solution is delivered by Resource Interactive’s on-shore services team. Our solution architects and consultants will work with you and your team to deliver this solution.

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