Marketing Automation
Salesforce Marketing Cloud is a powerful tool that can help you take your marketing to the next level. But with such a robust platform, getting started can be daunting. That’s where our expert implementation services come in.
We have a team of experienced professionals who can help you every step of the way, from initial planning and configuration to ongoing support and training. We’ll work closely with you to understand your unique needs and goals, and then we’ll develop a customized implementation plan that’s right for you.
What we can do for you
- Planning and strategy: We’ll help you define your goals and objectives, develop a marketing cloud roadmap, and choose the right features and functionality.
- Configuration and customization: We’ll configure your marketing cloud instance to meet your specific needs, and we’ll customize it to match your brand and messaging.
- Data migration and integration: We’ll migrate your data from your existing systems to Marketing Cloud, and we’ll integrate it with your other Salesforce applications.
- Training and support:Â We’ll provide you with the training and support you need to get the most out of Marketing Cloud.
Marketing Cloud Quick Starts
Marketing Cloud – Quick Start Implementation
Streamline Your Marketing Automation with a Powerful Salesforce Marketing Cloud Implementation
Launch targeted, omnichannel marketing campaigns with a comprehensive Salesforce Marketing Cloud (SFMC) implementation package. This solution provides the essential tools you need to personalize customer experiences, boost engagement, and drive measurable results.
Key Features:
- SFMC Configuration:Â Our experts will configure your SFMC instance to meet your specific marketing goals and workflows.
- Sender Authentication Package (SAP) Config:Â Ensure optimal email deliverability with proper Sender Authentication Package (SAP) configuration.
- IP Warming:Â We'll carefully manage your sending IP address reputation through a strategic IP warming program.
- Two Customized Email Templates:Â Get started quickly with two professionally designed email templates tailored to your brand.
- Up to Two Marketing Journeys with 10 Activities:Â Create and automate multi-touchpoint customer journeys with up to two journeys and ten activities (e.g., emails, SMS, landing pages) per journey.
- Marketing Cloud Connect Configuration:Â Integrate SFMC seamlessly with your Salesforce CRM for a unified view of your customers.
- Configurable Preference Center (Value: $8,000):Â Empower your subscribers to manage their communication preferences with a user-friendly preference center.
- SMS Shortcode Activation (Value: $5,000):Â Enable SMS communication to enhance customer engagement through text messaging.
- End-User Training (Up to 8 Hours):Â Equip your marketing team with the knowledge and skills to leverage SFMC effectively through comprehensive training sessions.
- Custom Solution Design Document:Â Receive a detailed document outlining the configuration and functionalities of your SFMC implementation.
Note: This solution is delivered by Resource Interactive’s on-shore services team. Our solution architects and consultants will work with you and your team to deliver this solution.
Unleash Personalized Customer Journeys with Marketing Cloud Personalization (MCP)
Start delivering one-to-one experiences that drive engagement and conversions with a foundational Marketing Cloud Personalization (MCP) implementation.
This package provides the building blocks to personalize your website or email marketing efforts, empowering you to:
- Showcase relevant content:Â Craft personalized experiences by tailoring content to individual visitors based on browsing behavior, preferences, and customer data.
- Boost engagement:Â Increase visitor interaction with targeted content recommendations and dynamic messaging.
- Drive conversions:Â Convert more leads and sales by presenting personalized offers and calls to action at the right moment.
What's Included:
- Base Configuration of MCP:Â Gain access to the core functionality of Marketing Cloud Personalization.
- One Sitemap:Â Define the structure of your website for personalization rules.
- Up to 5 Page Types:Â Personalize specific sections of your website based on different page types (e.g., product pages, blog posts).
- Up to 20 Content Zones:Â Create designated areas on your webpages for dynamic content placement.
- Up to 20 Listeners:Â Capture visitor behavior and preferences through various triggers (e.g., page views, button clicks).
- One Web or Email Template:Â Design a personalized web page or email template for your campaign.
- One Web or Email Campaign:Â Launch your initial personalized campaign to test and refine your approach.
- Up to Four Hours of End-User Training:Â Equip your team with the knowledge to manage and optimize your MCP implementation.
Note: This solution is delivered by Resource Interactive’s on-shore services team. Our solution architects and consultants will work with you and your team to deliver this solution.
Streamline Sign-Ups: Effortless SMS Shortcode Activation for Marketing Cloud
Unlock the power of SMS marketing with a seamless shortcode activation solution for Salesforce Marketing Cloud.
Shortcodes offer a direct line to your audience, but activation can be a complex process. Our custom Marketing Cloud solution eliminates the hassle, allowing you to:
- Simplify Sign-Ups:
- Enable subscribers to effortlessly join your SMS audience with a quick text message to your dedicated shortcode.
- Reduce friction and boost opt-in rates by offering a convenient and familiar communication channel.
- Seamless Integration:
- Our solution integrates seamlessly with your existing Marketing Cloud infrastructure.
- Leverage the power of Marketing Cloud for subscriber management, campaign creation, and insightful reporting – all within a single platform.
- Enhanced Deliverability:
- Shortcodes boast superior deliverability rates compared to traditional marketing channels.
- Increase the reach of your SMS campaigns and ensure your messages are seen by your target audience.
- Real-Time Engagement:
- SMS offers a unique opportunity for immediate, two-way communication with your subscribers.
- Drive engagement with exclusive offers, appointment reminders, or time-sensitive updates – directly to their mobile devices.
Note: This solution is delivered by Resource Interactive’s on-shore services team. Our solution architects and consultants will work with you and your team to deliver this solution.
Gain Marketing Clarity with Marketing Cloud Intelligence (MCI)
Unify your marketing data, unlock actionable insights, and optimize campaign performance with a comprehensive Marketing Cloud Intelligence (MCI) implementation.
This package empowers you to transform siloed marketing data into a single source of truth, enabling data-driven decision making and marketing success.
What's Included:
- MCI Configuration (Up to Five Data Sources):Â Connect to your key marketing channels and platforms, including web analytics, CRM, advertising tools, and more.
- Data Harmonization & Classification:Â Consolidate and organize your data for consistent analysis, eliminating inconsistencies and ensuring clear insights.
- Up to Two Dashboards (with up to ten widgets):Â Visualize key metrics and KPIs in real-time, gaining a clear picture of campaign performance across all channels.
- Up to Eight Hours of User Training & Enablement:Â Equip your team with the skills to leverage MCI effectively, extracting valuable insights and making informed decisions.
- Custom Solution Design Document:Â Receive a tailored roadmap outlining your unique data integration approach and key performance indicators.
Note: This solution is delivered by Resource Interactive’s on-shore services team. Our solution architects and consultants will work with you and your team to deliver this solution.
Marketing Cloud – Add to Calendar
Want to add the option to have Add to Calendar features direct from your emails and text messages?
Introducing our custom Salesforce Marketing Cloud solution that empowers you to seamlessly integrate add-to-calendar functionality directly into your CloudPages.
Features:
- Effortlessly provide support for both industry-standard .ics downloads and direct Google Calendar integration.
- Maintain a cohesive look and feel with full CSS control over the add-to-calendar button design to perfectly match your brand aesthetic.
- Is platform agnostic – Use any communications platform to send your messages and have add to calendar functionality available.
- Includes user training.
Note: This solution is delivered by Resource Interactive’s on-shore services team. Our solution architects and consultants will work with you and your team to deliver this solution.
Put Your Subscribers in Control: The All-in-One Marketing Cloud Preference Center
Empower your subscribers to manage their communication preferences with ease.
Our custom-built Salesforce Marketing Cloud preference center solution offers unparalleled flexibility and control:
- Unlimited Options:
- Cater to every subscriber's needs with support for any number of email and SMS options you offer (e.g., daily deals, weekly newsletters, product updates, etc.).
- No limitations – adapt the center to your ever-evolving communication strategy.
- Effortless Management:
- Manage all your preference options from a single, user-friendly interface within Marketing Cloud.
- Add, remove, or edit communication options as needed – no coding required.
- Seamless on Any Screen:
- Ensure a smooth experience for your subscribers with a fully responsive design that adapts perfectly to desktops, tablets, and mobile devices.
- Brand Your Way:
- Easily customize the look and feel of the preference center to seamlessly integrate with your existing branding.
- Maintain brand consistency and enhance subscriber trust.
Benefits:
- Increased Engagement:
- Give subscribers control over their inboxes and boost engagement with relevant, opted-in communication.
- Reduced Unsubscribes:
- Empower subscribers to tailor their preferences, leading to a happier and more engaged audience.
- Improved Compliance:
- Facilitate easy unsubscribe options to comply with global data privacy regulations.
- Enhanced Data Insights:
- Gain valuable insights into subscriber preferences to refine your communication strategy and deliver highly targeted campaigns.
Note: This solution is delivered by Resource Interactive’s on-shore services team. Our solution architects and consultants will work with you and your team to deliver this solution.