Salesforce Data Cloud: A Summer of Innovation for Customer Data Management
The wait is over! The highly anticipated Salesforce Data Cloud Summer ’24 Release is here, bringing a wave of powerful new features. This will help businesses unlock the full potential of their customer data. The update focuses on three key areas: AI-driven decision making, enhanced data security, and seamless integrations across the Salesforce ecosystem.
AI-Driven Decision Making
Salesforce is making significant strides in artificial intelligence (AI). For example, Data Cloud is now equipped with even more tools to empower businesses to leverage AI for smarter decision-making. Here’s a closer look at some of the key highlights:
- Einstein Autoselect: Say goodbye to the guesswork of choosing variables for your predictive models. Einstein Autoselect, a time-saving feature, automatically selects the most relevant factors, streamlining the model building process.
- Improved Model Performance Monitoring: Fine-tune your models for optimal performance with new activity metrics. These metrics provide valuable insights into how your models are functioning, allowing you to identify areas for improvement and ensure the accuracy of your predictions.
- Streamlined Einstein Studio Navigation: Finding and managing your AI models just got easier. The Summer ’24 Release introduces a centralized location for all your models and an updated user interface for a more intuitive and efficient workflow.
Enhanced Data Security
In addition, Data security is paramount for any business. Data Cloud understands this and is committed to providing this new security feature:
- Refined Data Space Permissions: Admins now have more granular control over data access within Data Cloud spaces. This ensures that data security aligns with CRM access controls, providing an additional layer of protection for your valuable customer information.
Cross-Cloud Integrations
Data Cloud’s strength lies in its ability to seamlessly integrate with other Salesforce clouds. For instance, this summer’s update brings even more powerful cross-cloud features to the table:
- Omnichannel Inventory Connector: Unify your inventory data across channels for a holistic view and optimized stock management. The Omnichannel Inventory Connector allows you to effortlessly integrate your inventory data with Data Cloud, unlocking valuable insights and predictions to streamline your fulfillment process.
- Real-time Customer Profiles (Limited Availability): Like, it’s important for businesses to personalize the customer journey. Now your company can do it like never before with real-time customer profiles. This innovative feature leverages real-time identity resolution and segmentation to enable next-page personalization, ensuring a more relevant and engaging customer experience.
These are just a few of the exciting new features available in Salesforce Data Cloud. The Summer ’24 Release empowers businesses to make smarter decisions, strengthen data protection, and unlock new levels of customer engagement.
Stay tuned for future blog posts where we’ll delve deeper into each of these features and showcase how they can help you transform your business!
