Summer’s Here and So Are the New Features in Salesforce Marketing Cloud Personalization!
Salesforce Marketing Cloud Personalization is getting a summer refresh with a bunch of new features designed to make it easier than ever to create personalized marketing campaigns that resonate with your audience. Whether you’re a seasoned pro or just getting started, there’s something for everyone in this update.
Streamlined Setup Gets You Started Faster
The revamped setup experience guides you through the essential steps to get up and running with Marketing Cloud Growth quickly. You’ll find the updates conveniently located on the Assistant Homepage in Salesforce Setup. No more hunting around for what you need!
Empower Customers with Granular Consent Control
Building trust and transparency is key in today’s marketing landscape. The Summer ’24 release lets you manually update consent statuses directly from lead and contact records. This gives you the flexibility to adjust preferences if a customer unsubscribes through a different channel.
Deeper Personalization with Related Data
Take your personalization game to the next level with data graphs. You can now designate a Unified Individual as the main object, then tie in additional objects and fields as related attributes. This opens up a world of possibilities for crafting highly relevant and targeted messages and experiences.
Enhanced Email Management
Stay on top of your email communication with improved reply mail management. Route incoming emails sent to your domain to a designated inbox and decide how to handle them. You can even set up an autoresponder and filter out automated replies for a cleaner inbox.
Branded Links Boost Engagement
Make your emails stand out and potentially improve click-through rates by selecting a custom domain to apply to all URLs within your email content. This not only adds a professional touch but can also give recipients greater confidence in the legitimacy of your emails.
Developer-Friendly Updates
Marketing Cloud Growth is now even more developer-friendly with the introduction of API names for marketing workspaces, forms, and image content. This provides a consistent and easy way to identify these elements within your code.
Jumpstart Your Campaigns with Briefs
Get your creative juices flowing by creating a brief to plan your key message and target audience. Then, simply associate the brief with your campaign for a seamless workflow.
Smarter Segmentation with Einstein
Einstein continues to be your AI sidekick with more options for creating campaign segments. You can now leverage Einstein’s expertise to automatically generate a segment, pick an existing one, or create a new segment from scratch – all within the campaign creation process.
These are just some of the exciting new features available in Salesforce Marketing Cloud Personalization with the Summer ’24 release. With a focus on streamlined setup, enhanced control, deeper personalization, and improved campaign management, this update empowers you to create more engaging and impactful marketing experiences for your customers.
Ready to learn more? Be sure to check out the posts on our site for in-depth information on each new feature.
