Tag: Data Cloud
News and Articles related to Salesforce Data Cloud
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The Unsexy Layer: Consent and Lineage Are the Real 360
Every Data Cloud pitch leads with the same promise, and it is a good one: the unified customer profile. The single view. The “360.” Stitch the fragments together, resolve the identities, and finally see the whole customer instead of the scattered pieces of them spread across a dozen systems. It photographs well. It demos beautifully.…